This essay by Alnoor Ladha and Martin Kirk originally appeared in Kosmosjournal (Spring-Summer 2016) under the title “Seeing Wetiko: On Capitalism, Mind Viruses, and Antidotes for a World in Transition.” A shorter, edited version of this text was published by the authors on Culture Hacks Labs (April 11, 2022) under the title “Seeing Wetiko.” Alnoor Ladha is a writer, activist, and co-founder of The Rules,…